The Million
Mammogram Challenge

The Million Mammogram Challenge was a breast cancer awareness campaign dedicated to making a meaningful impact in the fight against breast cancer. Launched by MaleRoom after more than a year of digital growth, the initiative gained significant traction. I had the privilege of contributing to its strategy, content creation, and execution.

This page highlights key moments from the campaign, including behind-the-scenes footage from our nationally run billboard shoot, as well as performance metrics that showcase its reach and success.